In2Digital is pleased to be featured in a US publication, Progressive Grocer, a well-known leading publication and most trusted source in the grocery and retail industry providing news, analysis, and insights since 1922.
We provided a different perspective on the approach to retail technology deployment, highlighting the need to develop a comprehensive business strategy addressing all aspect of the retail digital footprint of the business model beyond short term productivity benefits.
“Converting Browsers into Buyers with Shelf-Edge Solutions
New technologies in this area enable grocers to better connect with customers in an increasingly omnichannel world….
Some retailers are investigating the potential wider business benefits that come with full back-end integration, such as linking in-store digital signage and an event-driven IoT [Internet of Things] ecosystem” – Francesca Surace – Read Full article
https://progressivegrocer.com/converting-browsers-buyers-shelf-edge-solutions