Restaurant Service Industry
The business benefits of going digital:
- Speed to Market turnaround of marketing campaigns
- Enables Day Parting – Breakfast Menu, Lunch Menu, Dinner Menu
- Meeting Food Compliancy Regulations ie: Digital menu boards allow you to easily display these, eliminating the cost to reprint all your menus
- Operational efficiencies
- Upsell Higher Margin items
- Digital is greener “Reduction of Printed Material”
- Consistency on the Branding
In2Digital are currently rolling out nationally Digital Menu Boards across the concept eight brands – Noodlebox, Wok in a Box, Patty Smiths and Supreme leader brands.
In2digital as the systems integrator deliver a turnkey solution from digital displays, Content Management System, Project services and content creation/animation services.
not to mention increased margin
Another 2014 infographic by Digital Signage Today indicates that 70 percent of adults made an unplanned purchase influenced by digital signage. This is also applicable to other service industries like spa and hairdressing.
Digital signage helps to keep your customers entertained and distracted while they are being served. Customers easily get bored at salons and beauty shops where there are no LED screens and other forms of digital technologies to keep them entertained.
And they are not likely to come back.
Digital signage is your best shot at quickly presenting a myriad of welcome messages and vital information to a guest and thereby creating a positive and interesting image of the hotel in the mind of the person.
It is also a way of delivering entertainment and creating a relaxed atmosphere, right from the lobby to the guest room.
A Nielsen Digital Place-Based Video Report in 2013 indicates that 60% of guests will recall a Point of Sale digital signage ad, which is more than double the percentage for static signs.
Hospitality business is about comfort and ease. This is why 55 percent of travellers are more likely to visit a hotel that provides self check-in kiosks.
The McKinsey Global Institute report of 2012 finds out that improved internal communications increased employee productivity by 25%.
Digital signage is capable of improving the effectiveness of brand awareness by 47 percent. That is what your company should be looking at for more operational effectiveness.
Banking and Finance
Coupled with unquenchable taste for digital banking, when customers enter banking halls, they like to be greeted with such ambience that defines class and taste.
Research shows that payment via digital omni-channels has soared from 60% in 2015. Banks are beginning to establish fully digital branches that require little or no staff presence.