The digital signage market is rapidly expanding, projected to reach $21.65 billion by 2024, growing at a 6.5% annual rate. The integration of technologies like AI, IoT, and holography is fueling this growth as businesses recognise the value of engaging, real-time content.
Key Industry Stats:
62% of consumers are more likely to visit a restaurant using digital signage, highlighting its influence on consumer behaviour.
Deloitte reports that 43% of consumers recognise their experiences as personalised, while brands claim they personalise 61% of customer interactions on average.
IoT integration improves inventory accuracy to over 95%, compared to 70-75% with basic systems.
These statistics highlight the powerful impact of digital signage, making it a strategic necessity for businesses aiming to stay competitive and maximise ROI.
Solutions Tailored for Every Industry
In2Digital’s signage solutions are customised to elevate customer experiences and optimise operations across a variety of sectors:
Retail & Shopping Centers
Boost sales with AI-driven promotions, interactive displays, and touchless navigation.
Healthcare & Hospitals
Enhance patient experiences with dynamic wayfinding, real-time appointments, and health alerts.
Transportation
Keep passengers informed with live updates, interactive kiosks, and emergency notifications.
Education
Engage students and staff with campus news, event updates, class changes, and emergency alerts.
Corporate & Workplaces
Streamline communication with internal dashboards, visitor displays, and wayfinding systems.
Quick Service Restaurants (QSR)
Streamline ordering with dynamic menu boards, promote upsells with time-based offers, and reduce wait times through queue management screens.
Hospitality
Enhance guest satisfaction with digital concierge services, real-time event displays, and wayfinding for a seamless stay experience.
No matter the industry, In2Digital transforms how businesses connect, inform, and engage.
Not seeing your industry? Our flexible digital signage platforms can be customised to suit any environment, providing the ideal solution for your business.
The Future of Interactive Communication
Digital signage is revolutionising customer interactions across industries by integrating advanced technologies like AI, IoT, and immersive displays such as AR and holograms. This dynamic approach not only enhances customer engagement but also boosts operational efficiency. AI-powered personalisation allows signage to adapt and learn from its audience, delivering content that is tailored in real-time. According to Deloitte, 43% of consumers recognise their experiences as personalised, while brands claim they personalise 61% of interactions on average, highlighting the growing gap in customer expectations for tailored experiences. The future of digital signage is about creating dynamic, evolving experiences that go beyond static displays, offering businesses a powerful tool to engage customers and drive growth through interactive, personalised content.
IoT Integration
Smart Signage that Adapts in real time
As businesses increasingly rely on data-driven solutions, IoT integration is transforming the full potential of digital signage by connecting to sensors and real-time data sources it can respond in real time to environmental factors like foot traffic, weather conditions, and in-store activity. A study by ResearchGate shows IoT-enabled systems achieve over 95% inventory accuracy, compared to 70-75% with traditional systems.
This dynamic, data-driven approach not only enhances the customer experience ensuring the content is always relevant but also improves operational efficiency. The result? Smarter digital signage, more relevant content that adapts to context—boosting engagement, efficiency, and customer satisfaction. At In2Digital, we can help transform your digital signage to become a living part of your environment—continuously evolving with innovation and your business needs.
Interactive and Touchless Displays
The demand for interactive and touchless displays is rapidly growing, with the global interactive display market projected to reach USD 99.46 billion by 2034, growing at a compound annual growth rate (CAGR) of 7.39% from 2025 to 2034 (Source: Precedence Research). These displays enable key functions such as self-checkout, product information lookup, inventory checks, and personalised recommendations, contributing to enhanced customer engagement. Additionally, a survey by the National Institute of Standards and Technology reveals that 74% of consumers prefer touchless interfaces over traditional ones, marking a clear shift toward safety-conscious and efficient user experiences.
As consumer preferences evolve, the integration of touchless and interactive technology is becoming not just a trend, but a necessity for businesses looking to enhance customer experiences and stay ahead of the curve.
The Benefits
- IoT-Driven Smart Display’s – leverages IoT to create smart, interactive, and touchless signage solutions that adapts to customers preferences.
- Elevating user experiences – delivering seamless, modern interfaces that prioritise ease of use, efficiencies that put convenience first.
- Enhanced Shopper Engagement -Empowering digital retail journeys through intuitive, modern signage that delivers immersive, frictionless content experiences—keeping customers informed, entertained, and primed to convert.
The Rise of Holographic Displays in Digital Signage
Holographic displays are set to revolutionise digital signage by offering 3D visuals that float in mid-air, creating a fully immersive customer experience. Industry experts predict that holograms will become a major force in transforming retail and entertainment spaces. The emergence of transparent OLED displays is further advancing this trend, enabling sleek, interactive screens that blend seamlessly into any environment.
The global holographic display market was valued at $10.25 billion in 2024 and is projected to grow from $13.31 billion in 2025 to reach $107.24 billion by 2033, growing at a CAGR of 29.8% during the forecast period (2025–2033). This technology is poised to change how brands engage with their audiences.
At In2Digital, we’re leading the way in bringing these cutting-edge solutions into the evolving landscape of digital signage.
Transparent OLED Displays
Worldwide demand for transparent OLEDs is estimated at a market value of $2.3 billion for 2023 and is expected to reach $12 billion by 2033. Over the next ten years, the global transparent OLED market is projected to rise at an impressive 18% CAGR. These interactive, sleek screens offer an exciting evolution in digital signage, further enhancing customer engagement and visual experiences in various settings.
Sustainability at In2Digital
At In2Digital, sustainability is a key focus. Our energy-efficient digital signage solutions reduce power consumption, utilise recycled hardware, and employ content management scheduling software to minimise environmental impact. With 62% of enterprises adopting green technologies, the shift towards sustainability is growing across industries.
Our eco-friendly signage solutions help brands enhance their green credentials while providing cutting-edge experiences. Expect digital signage to continue evolving with sustainability at its core, without compromising on performance.