In2digital was appointed as the systems integrator to consult, assess the correct technology solution and recommend digital shelf edge technology as well as project management governance and installation services.
Quick Snapshot
- Client: Major Australian Supermarket
- Project: First large-scale ESL Proof of Concept
- Scale: 20,000+ ESL units installed
- Timeline: Six nights, no store downtime
The Challenge
Supermarkets have long relied on manual paper ticketing for pricing, an approach that is slow, error-prone, and consumes valuable staff time. Each price change requires physically replacing tags on the shelves, often leading to inaccuracies and inefficiencies. These outdated methods were hampering operations, causing delays, and impacting customer satisfaction.
To address these issues, this major supermarket decided to test the potential of Electronic Shelf Labels (ESLs) at scale. The challenge? Implementing one of Australia’s largest ESL Proof of Concepts in a busy, live store environment—without disrupting store operations or inconveniencing customers. In addition, the solution had to be seamlessly integrated into the existing system, allowing real-time updates for pricing and promotions across the entire store.
How In2digital Made It Happen
- End-to-end management of installation and governance
- 20,000 ESLs deployed across all store areas including refrigeration, freezer, bakery and fresh produce
- Seamless rollout completed over six nights during COVID restrictions
- Integration with back-office systems for real-time pricing and promotions
The Breakthrough
This project marked one of Australia’s first—and largest—Electronic Shelf Label (ESL) Proof of Concepts, showcasing true retail innovation. It proved that large-scale digital transformation can be delivered rapidly, seamlessly, and without disruption. By pioneering a new approach to in-store automation via ESL’s, the project redefined what’s possible for operational efficiency and customer experience in the supermarket sector.
The Results
Instant Price and Promotion Updates
Update pricing and promotions in real-time across stores to respond to market changes instantly and reduce errors.
Increased Accuracy at the Shelf Edge
Ensure price tags match system data, eliminating mismatches and improving customer trust and operational compliance.
Removal of Manual Ticketing Tasks
Eliminate the need for manual label updates, freeing up staff time to focus on service and store performance.
A Scalable Model Ready for Nationwide Expansion
Deploy a digital signage and pricing solution that can be rolled out across multiple locations with consistency and efficiency.
Why It Stands Out
In2Digital delivered more than just ESLs. The team demonstrated that large-scale ESL automation can be deployed seamlessly, even in busy retail environments. The project set a new industry standard, highlighting what’s achievable when innovation and precise execution drive supermarket transformation. Moreover, the technology supports rapid, large-scale updates—perfect for busy supermarkets aiming to stay competitive. Ultimately, ESLs improve operational efficiency, enhance the shopping experience, and provide a scalable solution ready for future growth.
