Elevating the Display Suite Experience at East Brunswick Village (EBV) with Dual-Screen Digital Signage

Industry: Property Development

Solution: Window-Facing Dual Screen Digital Signage Solution

Overview

Founded in 1962, Banco Group is one of Melbourne’s most established property developers and investors. With a strong focus on socially and environmentally sustainable projects, Banco is committed to the regeneration of urban spaces. Their diverse portfolio includes residential buildings, shopping centres, mixed-use developments, townhouses, industrial parks, and land subdivisions. At the heart of their mission is a commitment to creating places people are proud to call home.

 

The Challenge

As part of their flagship East Brunswick Village (EBV) development, Banco set out to enhance both the street-facing presence and the in-suite experience of their display suites. They aimed to:

  • Increase visibility and foot traffic from busy pedestrian areas
  • Engage visitors with timely, dynamic project updates
  • Promote EBV’s wide-ranging lifestyle and community offerings
  • Reflect their values around sustainability, innovation, and community connection
  • Reduce reliance on printed materials and enable real-time content control

 

The Solution

With East Brunswick Village (EBV) offering a vibrant mix of retail, grocery, dining, health and wellness, entertainment, and essential services, Banco required a communication solution that could match the energy of the precinct while delivering a seamless, modern customer experience.

To meet this need, Banco partnered with In2Digital to implement a dual-screen digital signage solution within the EBV display suites. One screen faces outward, engaging and informing passersby with dynamic, attention-grabbing content. The second screen is positioned inward, enhancing the in-suite experience by showcasing the development’s key features and lifestyle offerings.

Powered by a flexible, cloud-based content management system, the signage allows Banco to update messaging in real time—promoting community events, local offers, project milestones, and news updates. This ensures content remains fresh, relevant, and aligned with the evolving needs of the EBV community.

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Maximise engagement, visibility, and customer experience with cutting-edge dual-screen digital solutions designed for modern property developments.

 

Why Choose Dual Window-Facing Digital Signage?


1. Maximised Visibility from Multiple Angles

Dual screens facing both inward and outward capture attention from passersby and engage visitors inside, increasing overall reach.


2. Real-Time Content Control

Content can be instantly tailored for external audiences (e.g. promotions, community news and events) and internal visitors (e.g., floorplans, availability).


3. Elevate the Customer Journey

Create a modern experience seamlessly guiding potential buyers through the development story and key project highlights with visually engaging content both inside and outside the suite.


4. Stronger Brand Presence

Dual displays ensure cohesive messaging that reinforces brand identity across all touchpoints simultaneously.


5. Sustainability and Efficiency

Replace static printed signage with dynamic digital content on both screens, reducing print waste while delivering adaptable messaging that evolves as quickly as your business—supporting your commitment to eco-friendly practices.


6. Promotion of Community and Lifestyle Offerings

Highlight local amenities, events, and precinct benefits—bringing the full lifestyle vision of the development to life.


7. Competitive Differentiation

Dual window displays elevate the property developer’s image as innovative and customer-focused, helping stand out in a competitive market.